RocaJunyent advises Tiendeo on its sale to Shopfully

RocaJunyent has advised the online discount catalogue start-up Tiendeo on its sale to the Italian company Shopfully.

Tiendeo, the company born in Barcelona in 2011, enters a new phase in which it will acquire an even more global dimension.

For Shopfully, a Milan-based company that operates in 12 countries through various brands, the operation is part of its aim to become a benchmark in the drive-to-store sector, a type of digital marketing that aims to increase sales in physical shops.